Office Space Marketing in 2025: How Leading Spaces Are Maximising Occupancy

It’s not uncommon to see an empty office and consider the potential it holds, particularly if more prospective tenants were aware of its availability. In 2025, this sits at the heart of commercial property marketing. The way people search for and book office space has dramatically changed, and so have the best ways to reach them.

Why Multi-Platform Listings Are Now Essential

A decade ago, listing your office on one or two property portals was enough. Today, tenants, whether they’re a fintech startup, a creative agency, or a hybrid team, expect to find workspace options wherever they happen to be looking. Some will start on Hubble , others on Tally Workspace , while some may stumble across a space via a LinkedIn post or a Google search. Landlords who spread their net wider get more enquiries, attract a broader mix of tenants, and fill their spaces faster. It’s not solely about volume; it’s about meeting people where they are. The most successful office providers are those who use exposure as a core part of their strategy. 

This shift in approach reflects the broader trends in the marketplace, including those outlined in UK Flexible Office Market Sees Highest Take-Up Since 2019 , where high occupancy and diverse demand channels are driving innovation among providers.

Where Should Offices Be Listed? UK’s Top 10 Platforms for 2025

To generate the greatest exposure, office spaces in the UK should aim to have a strong presence across all specialised aggregators and broader marketplaces. Here are the top ten platforms used by leading landlords and brokers:

Hubble - Largest UK aggregator. 'Find amazing workspaces for your team to thrive'.

Tally Workspace - Helping start-ups and scale-ups find and book flexible workspaces

Tag Venue - Meeting and event spaces

Peerspace - Short-term and creative bookings

Rubberdesk - 'Compare over 7,000 Offices across the UK'

Office Freedom - Large network and custom search support

Workthere - Savills-backed portal catering to various company sizes

Flexioffices - Nationwide listings with advanced filtering

LinkedIn - Social recommendations, peer networks, lead-sharing and posts

Additional platforms such as NOHQ (for remote-first teams) , FreeOfficeFinder, and venue-specific directories provide further reach. For creative or premium properties, Instagram and TikTok can drive additional footfall, particularly when campaigns are executed with design-forward content.

How Tenants Find Workspaces in 2025

The tenant journey is rarely linear. Picture a small architecture firm looking for a part-time base in Shoreditch. They may:

• Google “flexible office space near Old Street”
• Compare options on Hubble and Peerspace
• Check Instagram for photos of available spaces
• Ask their network on LinkedIn for recommendations

If your office is only listed in one of those places, you’re missing out on the rest. Hubble attracts startups and scale-ups. Peerspace brings in creative projects. By being everywhere, you’re not just increasing your chances, you’re opening the door to new types of tenants.

These multifaceted tenant journeys reflect the complexity of the modern London office market, as further explored in Exploring London's Dynamic Managed and Serviced Office Markets: Trends, Opportunities, and Challenges .

What Makes a Listing Stand Out

A good listing does more than tick boxes. It tells a story and helps tenants picture themselves in the space. Here’s what we’ve learned from working with London landlords and from industry leaders like Mindspace and LABS :

• Photos count for a lot. Natural light, clear desk setups, and a sense of scale all help. If you’ve recently upgraded the kitchen or added new tech, show it off.
• Be specific. “Bright, recently refurbished studio in Fitzrovia with standing desks and a new tea point perfect for design teams.” That’s more memorable than “2,000 sq ft, open plan.”
• Mention the quirks. If the office sits above a lively café, say so. Some tenants will see it as a perk.
• Highlight flexibility. Can tenants book for a day, a week, or on a rolling contract? Make it clear.

Creative Campaigns: Insights from Leading Providers

Several of London’s most innovative office providers have used bold social media campaigns and digital tactics to make their listings unmissable:

• Runway East: Short-form video walkthroughs of available floors, posted weekly with a focus on design details and local amenities. Their conversational voice and use of neighbourhood references increase engagement.

• Mindspace: Marketing campaigns that are artistic and creative, featuring vibrant photography and lively video content.

• Work.Life: Community-driven campaigns and TikTok trends introduce an authentic, unfiltered flair to their feeds.

Social Media and Local Colour

Social media is no longer just an after thought. A well-produced Instagram reel, a LinkedIn post with tenant testimonials, or a TikTok tour set to trending audio can significantly boost visibility. We’ve seen landlords fill spaces in days after a single well-placed post, especially if they tag local businesses or mention a neighbourhood favourite. 

Reviews and Trust

In a market where tenants have plenty of choice, reviews matter. Providers like Rubberdesk prominently display tenant testimonials and encourage candid feedback on every portal. A positive experience from a previous occupant can tip the balance for someone unsure. Encourage tenants to leave feedback on every platform, and don’t be shy about sharing those reviews on your own website or social channels.

What’s Next for Office Marketing?

The landscape will keep evolving. Platforms are getting smarter, using AI to match spaces with tenants based on their preferences and search history. Sustainability is also moving up the agenda. Offices with energy-efficient lighting or secure bike storage are more attractive, especially for younger teams.

Local details also make a difference. Mention the best lunch spots nearby, or the fact that your building hosts a monthly art market. These touches help tenants imagine themselves in the space and can make your listing stand out in a crowded market.

5 Practical Steps for Landlords and Agents

1. Diversify listings: Cover all major platforms - both aggregators and social channels.
2. Show real, relatable spaces: Professional photos and detailed descriptors work best.
3. Keep listings current: Update images, amenities, and stories as the space changes.
4. Make the most of reviews: Encourage them everywhere, and weave positive feedback into your marketing.
5. Share stories: Use video, testimonials, or “day in the life” content to paint an authentic picture.

Final Thoughts

The future of office space marketing in London is multi-platform and digital-first. Landlords and agents who adopt this approach by meeting tenants where they are, sharing honest stories, and keeping listings up-to-date will fill their spaces more quickly and attract h tenants. In a city as dynamic as London, every vacant office is an opportunity. The right exposure is how you unlock it.

For a comprehensive view on market uptake and trends, don't miss UK Flexible Office Market Sees Highest Take-Up Since 2019 and Exploring London's Dynamic Managed and Serviced Office Markets: Trends, Opportunities, and Challenges .